PR & News

The latest from Optimizer

Latest News & Press Releases
Optimizer Invest appoints Johan Kinnander as acting CEO
December 13, 2017

Johan Kinnander, today Investment Manager at Optimizer Invest, has been appointed acting CEO of the company. The reason is that CEO Carla Maree Vella has chosen to move on to her own startup project within the blockchain space.   Johan Kinnander has extensive experience as an investor and business developer. Former positions include MD Nordic […]

Musti Ja Mirri buys Animail, a second Swedish acquisition aimed at consolidating its pet supplies market position
December 5, 2017

Musti ja Mirri, a Helsinki, Finland-based pet food retailer, announced that it had acquired Animail, a Stockholm, Sweden-based company selling pet food online. The transaction, which has the financial details undisclosed, helps the Finnish retailer get to a 20% online market share in the pet food market, while, according to CEO David Rönnberg, the e-commerce penetration […]

Cryptocurrency is next for Optimizer Invest’s Investoo Group
November 8, 2017

Investoo Group grows in new segments with the acquisition of Bitcoinmag.de. Leading financial trading affiliate firm Investoo Group announced today the acquisition of the German cryptocurrency portal Bitcoinmag.de. The German site is a resource for crypto investors, providing purchase and price information, and allowing visitors to compare exchanges and platforms. The site will sit along-side […]

The Optimizer Tree
October 23, 2017

Optimizer has had a tree planted in Project Dassa, Burkina Faso thanks to Contribute water. Contribute Water is a charity water initiative. For every bottle you purchase, part of the revenue goes to their charity partner Pump Aid who specializes in water projects in Africa. Their Water is being sold at the same price range […]

Optimizer is coming to the Berlin Affiliate Conference
October 16, 2017

The Optimizer Invest team will be spending two exciting days at BAC between November 1-2, when the affiliate industry is gathering in Berlin for many productive exchanges. We want to make sure to meet as many great affiliates. We are looking to discuss future M&A, or simply how to prepare for such an exit in […]


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