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Optimizer Invest Sells Betit Group

Optimizer Invest sells Betit Group and the holdings in iGaming Cloud to Gaming Innovation Group Inc. The deal is in total worth approximately 75 million euros.

Optimizer Invest makes its second major exit this year with the sales of Betit Group, for approximately 55 million euros, and the holdings in iGaming Cloud, for approximately 20 million euros. The purchase price consists of shares in Gaming Innovation Group Inc. (GIG), listed on the Oslo Stock Exchange. Optimizer Invest’s part of the deal amounts to about 130 million GIG shares, which at the current share price of NOK 3.25 reaches a value of approximately 45 million euros. The deal means that Optimizer Invest becomes the largest shareholder in GIG with a holding of 15.9%.

Betit Group was founded in 2013 by Optimizer Invest and quickly grew to become a leading iGaming operator. The company has launched a number of highly successful casino sites such as, and Today the Group has 100 employees and generates approximately 50 million euros annually in gross gaming revenues.

GIG is an international Internet gaming company with strong market positions, particularly in cloud services, live betting and casinos. The company is Europe’s largest of its kind with a total of 300 employees. The headquarter is based in Malta.

Carla Maree Vella, CEO Optimizer Invest, comments:

“This is a great day for us at Optimizer Invest. In only three years, we have built a company that evidently is considered to have a very high market value, a value that we will develop further as the main shareholder of GIG. We see a great potential in the synergies that now are occurring and our much stronger position in the iGaming market. We have a long term plan with our new holding and look forward to strongly push forward the pace of innovation in the industry even further.”

For more information, please contact:

Carla Maree Vella, partner, Optimizer Invest 

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