Investment Strategy
FOUNDER FUNDED EARLY STAGE VC
We Make Good
Business Great
Supporting entrepreneurs with capital and operational expertise
to help build the next online winners
Investment Strategy
Our expertise lies within creating value in the online consumer industry. We seek out investment opportunities in startup stages with strong business cases, which will thrive with the right methods and tools provided by us
iGaming
Fintech
B2C
Lead Generation
Our investment focus is fintech, iGaming and lead generation but we invest mainly in great teams with the potential to grow global businesses with our financing and operational support
We Are
Optimizer Invest
Optimizer Invest was founded in Malta late 2012 by the Swedes Henrik Persson Ekdahl and Mikael Riese Harstad, and Norwegian André Lavold. Since then, the company and its team, all with extensive experience in entrepreneurship and building business online, has been widely recognised as a leading investment company specialising in helping entrepreneurs and early stage companies to reach their full potential
Optimizer Invest is not only an investor but also a support organisation helping its portfolio companies to achieve operational excellence and growth
Optimizer Invest Background
2012 founded
3 ipos
25 investments
€1 billion+ mergers
1000+ employees
4 divestments
30+ M&A transactions
€150m+ raised
Portfolio
Companies
The Optimizer family is represented by a wide variety of companies leveraging tech to build great companies
Latest News
& Press Releases
Petter Moldenius new CEO at Optimizer Invest Optimizer Invest has appointed Petter Moldenius as new CEO. He replaces Johan Kinnander, who has been the acting CEO since December 2017. Petter Moldenius (37 years) has an M.Sc. in Engineering Physics as well as many years of experience in leading positions in business development and M&A. Until […]
Johan Kinnander, today Investment Manager at Optimizer Invest, has been appointed acting CEO of the company. The reason is that CEO Carla Maree Vella has chosen to move on to her own startup project within the blockchain space. Johan Kinnander has extensive experience as an investor and business developer. Former positions include MD Nordic […]
Musti ja Mirri, a Helsinki, Finland-based pet food retailer, announced that it had acquired Animail, a Stockholm, Sweden-based company selling pet food online. The transaction, which has the financial details undisclosed, helps the Finnish retailer get to a 20% online market share in the pet food market, while, according to CEO David Rönnberg, the e-commerce penetration […]
Send us your pitch
Are you a driven entrepreneur with a business case that you think would fit into our portfolio? Then upload your deck here
