We Make Good
Business Great

Supporting entrepreneurs with capital and operational expertise
to help build the next online winners

Investment Strategy

Our expertise lies within creating value in the online consumer industry. We seek out investment opportunities in startup stages with strong business cases, which will thrive with the right methods and tools provided by us

Our investment focus is fintech, iGaming and lead generation but we invest mainly in great teams with the potential to grow global businesses with our financing and operational support

We Are
Optimizer Invest

Optimizer Invest was founded in Malta late 2012 by the Swedes Henrik Persson Ekdahl and Mikael Riese Harstad, and Norwegian André Lavold. Since then, the company and its team, all with extensive experience in entrepreneurship and building business online, has been widely recognised as a leading investment company specialising in helping entrepreneurs and early stage companies to reach their full potential

Optimizer Invest is not only an investor but also a support organisation helping its portfolio companies to achieve operational excellence and growth

Optimizer Invest Background

2012 founded

3 ipos

25 investments

€1 billion+ mergers

1000+ employees

4 divestments

30+ M&A transactions

€150m+ raised


The Optimizer family is represented by a wide variety of companies leveraging tech to build great companies

Latest News
& Press Releases

Optimizer Invest Expands its Ownership in Consector

Consector directs new share issue and receives new capital from Optimizer Invest. Since 2014, Consector has established itself as the modern time loan negotiator. The service offer includes comparing loan terms and negotiating mortgage loans as well as private loans and car loans. The fintech company has successfully developed services both digitally, through the Lånekoll […]

Optimizer Invest becomes Largest Owner of Mytaste Group

Optimizer Invest becomes the largest owner of Mytaste Group and invests heavily in performance-based marketing. The deal is the starting point for creating a new platform for lead generation companies within new exciting verticals. Optimizer Invest has today signed an agreement for a directed issue of shares and warrants in the public company myTaste AB […]

Catena Media Capital Markets Day – Stockholm 20 Nov 2018

Save the date! Catena Media invites analysts, investors and media to the Capital Markets Day held on 20 November at Berns in Stockholm between 12.30 and 16.00. The invitation is also for lunch starting at 11.30 prior the event. The event will give an insight into the company´s performance, strategy and future. Please sign up […]

Send us your pitch

Are you a driven entrepreneur with a business case that you think would fit into our portfolio? Then upload your deck here