We Make Good
Business Great

Supporting entrepreneurs with capital and operational expertise
to help build the next online winners

Investment Strategy

Our expertise lies within creating value in the online consumer industry. We seek out investment opportunities in startup stages with strong business cases, which will thrive with the right methods and tools provided by us

Our investment focus is fintech, iGaming and lead generation but we invest mainly in great teams with the potential to grow global businesses with our financing and operational support

We Are
Optimizer Invest

Optimizer Invest was founded in Malta late 2012 by the Swedes Henrik Persson Ekdahl and Mikael Riese Harstad, and Norwegian André Lavold. Since then, the company and its team, all with extensive experience in entrepreneurship and building business online, has been widely recognised as a leading investment company specialising in helping entrepreneurs and early stage companies to reach their full potential

Optimizer Invest is not only an investor but also a support organisation helping its portfolio companies to achieve operational excellence and growth

Optimizer Invest Background

2012 founded

3 ipos

25 investments

€1 billion+ mergers

1000+ employees

4 divestments

30+ M&A transactions

€150m+ raised


The Optimizer family is represented by a wide variety of companies leveraging tech to build great companies

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Send us your pitch

Are you a driven entrepreneur with a business case that you think would fit into our portfolio? Then upload your deck here