We Make Good
Business Great

Supporting entrepreneurs with capital and operational expertise
to help build the next online winners

Investment Strategy

Our expertise lies within creating value in the online consumer industry. We seek out investment opportunities in startup stages with strong business cases, which will thrive with the right methods and tools provided by us

Our investment focus is fintech, iGaming and lead generation but we invest mainly in great teams with the potential to grow global businesses with our financing and operational support

We Are
Optimizer Invest

Optimizer Invest was founded in Malta late 2012 by the Swedes Henrik Persson Ekdahl and Mikael Riese Harstad, and Norwegian André Lavold. Since then, the company and its team, all with extensive experience in entrepreneurship and building business online, has been widely recognised as a leading investment company specialising in helping entrepreneurs and early stage companies to reach their full potential

Optimizer Invest is not only an investor but also a support organisation helping its portfolio companies to achieve operational excellence and growth

Optimizer Invest Background

2012 founded

3 ipos

25 investments

€1 billion+ mergers

1000+ employees

4 divestments

30+ M&A transactions

€150m+ raised


The Optimizer family is represented by a wide variety of companies leveraging tech to build great companies

Latest News
& Press Releases

Optimizer Invest’s New Startup Aims to Become the Largest Player in Online Lottery

Optimizer Invest has secured the top-level domain The site will offer consumers to play on over 30 lotteries including the absolute largest in the world, no matter where they are located geographically. The goal is to build the world’s largest brand within online lottery games. Optimizer Invest is currently in the process of forming […]

Restructuring of Holding Companies by Optimizer Invest

Optimizer Invest is currently performing a restructuring and re-organization of its assets and holding companies. The aim is to clearly separate between its asset management and consultancy services in two legal entities. Optimizer’s consultancy services will continue to be operated from Optimizer Invest Ltd, whilst its non-listed and non-regulated portfolio companies will mainly be managed […]

Optimizer Invest Expands its Ownership in Consector

Consector directs new share issue and receives new capital from Optimizer Invest. Since 2014, Consector has established itself as the modern time loan negotiator. The service offer includes comparing loan terms and negotiating mortgage loans as well as private loans and car loans. The fintech company has successfully developed services both digitally, through the Lånekoll […]

Send us your pitch

Are you a driven entrepreneur with a business case that you think would fit into our portfolio? Then upload your deck here