PR & News

The latest from Optimizer

Asset Restructuring Continues

As communicated on the 21st of December 2018, Optimizer Invest is currently restructuring its assets and holding companies, and in connection with this, all listed and regulated holdings are distributed to its shareholders. Optimizer Invest has previously distributed its holdings in Catena Media and Gaming Innovation Group (“GiG”) to its shareholders and will now also distribute […]

Optimizer Invest Backs Playtomic to Change the Way People Do Sports Booking

Playtomic is Spain’s biggest sports ecosystem with more than 50,000 active users, including clubs and players. The app is available in Google Play and Apple Store, and currently allows for reservations on 2,500 tennis and paddle tennis courts at 600 clubs. The goal of Playtomic is to socialize sports practice: through the app, players can […]

Optimizer Invest Launches Skilling – Aims to Revolutionize Trading Online

The new Forex and CFD platform is Optimizer Invest’s largest startup venture ever. Skilling is a completely new type of software and service that will make it easier for anyone who wants to trade in forex, crypto currency, indexes, stocks and commodities. The CEO of the company is Anders Berglund, former CEO of Google Sweden. […]

Optimizer Invest’s Large Scale Online Lottery Signs CEO

iGaming-experienced executive Grant Williams will take on the role as CEO as MegaLotto gets ready to launch later in the year. In January 2019, Optimizer Invest disclosed it had secured the premium domain Megalotto.com, with the aim to create the world’s largest online lottery brand. Since then, Optimizer has been in the process of building […]

Optimizer Invest’s New Startup Aims to Become the Largest Player in Online Lottery

Optimizer Invest has secured the top-level domain Megalotto.com. The site will offer consumers to play on over 30 lotteries including the absolute largest in the world, no matter where they are located geographically. The goal is to build the world’s largest brand within online lottery games. Optimizer Invest is currently in the process of forming […]

Restructuring of Holding Companies by Optimizer Invest

Optimizer Invest is currently performing a restructuring and re-organization of its assets and holding companies. The aim is to clearly separate between its asset management and consultancy services in two legal entities. Optimizer’s consultancy services will continue to be operated from Optimizer Invest Ltd, whilst its non-listed and non-regulated portfolio companies will mainly be managed […]

Optimizer Invest Expands its Ownership in Consector

Consector directs new share issue and receives new capital from Optimizer Invest. Since 2014, Consector has established itself as the modern time loan negotiator. The service offer includes comparing loan terms and negotiating mortgage loans as well as private loans and car loans. The fintech company has successfully developed services both digitally, through the Lånekoll […]

Optimizer Invest becomes Largest Owner of Mytaste Group

Optimizer Invest becomes the largest owner of Mytaste Group and invests heavily in performance-based marketing. The deal is the starting point for creating a new platform for lead generation companies within new exciting verticals. Optimizer Invest has today signed an agreement for a directed issue of shares and warrants in the public company myTaste AB […]

Catena Media Capital Markets Day – Stockholm 20 Nov 2018

Save the date! Catena Media invites analysts, investors and media to the Capital Markets Day held on 20 November at Berns in Stockholm between 12.30 and 16.00. The invitation is also for lunch starting at 11.30 prior the event. The event will give an insight into the company´s performance, strategy and future. Please sign up […]

Catena Media Capital Markets Day – London 21 Nov 2018

Save the date! Catena Media invites analysts, investors and media to the Capital Markets Day held on 21 November at The May Fair Hotel, Stratton St, Mayfair, London W1J 8LT between 12.30 and 16.00. The invitation is also for lunch starting at 11.30 prior the event. The event will give an insight into the company´s […]

Trading Update

Trading Update The sale of shares in CTM has nothing to do with our view on the stock or the future for the company. On the contrary, the company has reached yet another stage where we feel comfortable to sell. We have always sold responsibly in the past (previously at 33 and 80 SEK) and […]

Petter Moldenius new CEO at Optimizer Invest

Petter Moldenius new CEO at Optimizer Invest Optimizer Invest has appointed Petter Moldenius as new CEO. He replaces Johan Kinnander, who has been the acting CEO since December 2017. Petter Moldenius (37 years) has an M.Sc. in Engineering Physics as well as many years of experience in leading positions in business development and M&A. Until […]

Optimizer Invest appoints Johan Kinnander as acting CEO

Johan Kinnander, today Investment Manager at Optimizer Invest, has been appointed acting CEO of the company. The reason is that CEO Carla Maree Vella has chosen to move on to her own startup project within the blockchain space.   Johan Kinnander has extensive experience as an investor and business developer. Former positions include MD Nordic […]

Musti Ja Mirri buys Animail, a second Swedish acquisition aimed at consolidating its pet supplies market position

Musti ja Mirri, a Helsinki, Finland-based pet food retailer, announced that it had acquired Animail, a Stockholm, Sweden-based company selling pet food online. The transaction, which has the financial details undisclosed, helps the Finnish retailer get to a 20% online market share in the pet food market, while, according to CEO David Rönnberg, the e-commerce penetration […]

Cryptocurrency is next for Optimizer Invest’s Investoo Group

Investoo Group grows in new segments with the acquisition of Bitcoinmag.de. Leading financial trading affiliate firm Investoo Group announced today the acquisition of the German cryptocurrency portal Bitcoinmag.de. The German site is a resource for crypto investors, providing purchase and price information, and allowing visitors to compare exchanges and platforms. The site will sit along-side […]

The Optimizer Tree

Optimizer has had a tree planted in Project Dassa, Burkina Faso thanks to Contribute water. Contribute Water is a charity water initiative. For every bottle you purchase, part of the revenue goes to their charity partner Pump Aid who specializes in water projects in Africa. Their Water is being sold at the same price range […]

Optimizer is coming to the Berlin Affiliate Conference

The Optimizer Invest team will be spending two exciting days at BAC between November 1-2, when the affiliate industry is gathering in Berlin for many productive exchanges. We want to make sure to meet as many great affiliates. We are looking to discuss future M&A, or simply how to prepare for such an exit in […]

Optimizer continues to back fashion and lifestyle app Reve

Optimizer continues to back fashion and lifestyle app Reve Optimizer Invest joins in on a new investment round for Reve – the largest and fastest growing marketplace for lifestyle shopping in the Nordics. In total, Reve receives 8 million SEK from several investors and well-known e-commerce specialists. Reve has since 2014 attracted over a quarter […]

Optimizer Invest targets financial lead generation with investment in Investoo

Through the investment in Investoo Group, Optimizer Invest moves into a new sector. The deal is the first within financial lead generation for the group, and more is to come. Investoo Group was founded about two years ago and includes the sites investoo.com, snipethetrade.com and signals365.com. The company has quickly built up a profitable platform […]

Pensionera wins start-up competition

Pensionera.se is the winner of Optimizer Invest’s startup competition Fintech company Pensionera.se was selected as winner at the final pitch held in Marbella on November 21st. Since September Optimizer Invest has been running a worldwide Startup Hunt to find their next portfolio company. The prize was an impressive investment of up to 15 Million SEK […]

Optimizer Invest will invest €1.5M next week

Today, Optimizer Invest announced its top 4 startup hunt finalists, that they will bring to their annual C-level event in Marbella, Spain next week. With much anticipation, meet Optimizer’s Top 4 Startup Hunt Finalists: Minatjänster / Fintech / Gothernburg, Sweden Loyyal Corporation / Fintech/ New York, NY Chargly Technologies / IoT/ Stockholm, Sweden Pensionera / Fintech/ Stockholm, Sweden […]

Start-up hunt Top 10 Announced

Optimizer Invest announces it’s Top10 finalist in their worldwide start-up hunt. Optimizer Invest officially closed their start-up hunt on the 30th of October 2016. With over 90 applicants, the Optimizer Invest team have been hard at work reviewing all application to find their their next investment. ”We are overwhelmed with the volume of applications and […]

Optimizer Invest increases investment in Tinitell

Tinitell, the Swedish company who makes wearable mobile phones for kids, is ready to do its first big product launch in Europe. Optimizer continues to show support while entering the final week of the Start-Up Hunt competition. Swedish-American Mats Horn founded Tinitell in 2012 with the aim of making it easier for parents and children […]

Optimizer Invest attends EiG Berlin

CEO Carla Maree Vella joins the EiG event as a panel judge, whilst on the lookout for the next start-up to join Optimizer’s portfolio. EiG, short for Excellence in igaming, is one of Europe’s largest events that gathers gaming operators, sites, suppliers, start-ups, investors and experts. The event is known for pinpointing the level of […]

Optimizer Invest inaugurates new head office hub in Malta

The new open space office will work as a centre of innovation, optimised to take the portfolio companies to the next level. Marking the four year anniversary of Optimizer Invest, a new and improved office space in St Julians, Malta, was inaugurated on Tuesday September 20th. In presence by the founding partners Andre Lavold, Henrik Persson Ekdahl […]

Carla Maree Vella to announce Accelerate at Techfest

Optimizer presents Techfest with Accelerate This week Optimizer Invest’s CEO, Carla Maree Vella was on stage at Techfest to announce Accelerate with Optimizer invest. It was announced that we are launching a Startup hunt for the next tech unicorn to join our portfolio and that we are ready to invest up to 1.5M euro. There were a couple […]

Optimizer Invest will invest €1.5 million to find the next big start-up success

Optimizer Invest will invest €1.5 million to find the next big start-up success Optimizer Invest today launched a Dragon’s Den like hunt, where they will search for the next big startup success to join their portfolio and invest €1.5 Million. The official start of the competition is September 5th 2016 and is a natural step in […]

Optimizer is increasing its investment in the fashion portal FRONTMEN

Optimizer Invest makes another investment in style expert Oscar Arrsjö’s fashion site – FRONTMEN.com. Oscar Arrsjö is one of Sweden’s leading fashion and style professionals who appears frequently in the media. In 2008 he took his expertise online when he opened Fashionisland.se with specially selected brands and products for style-conscious men. The concept was an […]

Optimizer Expands Interest in Sequra

Optimizer Invest continues to invest in Sequra, a leading company in Spain specialized in payment solutions for e-commerce. Sequra S.L. was founded in 2014 by, among others, the Swedish entrepreneur David Bäckström. The vision was to simplify processes for Spanish merchants and consumers by building a technical solution that allowed payments by invoice, a service […]

Optimizer Invest Sells Betit Group

Optimizer Invest sells Betit Group and the holdings in iGaming Cloud to Gaming Innovation Group Inc. The deal is in total worth approximately 75 million euros. Optimizer Invest makes its second major exit this year with the sales of Betit Group, for approximately 55 million euros, and the holdings in iGaming Cloud, for approximately 20 […]

Optimizer Invest increases investment in Reve

The Swedish app for lifestyle shopping has quickly grown to become one of the most popular meeting places for young Swedish women. Reve now enters the next phase of its growth plan, supported by an additional capital injection made by Optimizer Invest, Almi Invest and Wellstreet. Shopping app Reve was launched in 2014 and has […]

Optimizer Invest appoints CEO Carla Maree Vella

Digital expert and former Managing Director of Betsson.com, Carla Maree Vella, joins Optimizer Invest. After several years of successful expansion, Optimizer Invest has decided to appoint a Group CEO. As a result of an extensive recruitment process, Carla Maree Vella has been chosen for the position. Australia born and Malta raised, Carla (32), has wide […]

Top Manager from Google, Anders Berglund, joins Optimizer Invest

Optimizer Invest continues to draft high profile professionals. Next to join the team is Anders Berglund, former country manager of Google Sweden. Anders Berglund (40) has during the past two years been head of Google Sweden. Before that, he held various senior positions within the Schibsted Group. From 1 March he takes on a leading […]

Johan Kinnander new investment manager at Optimizer Invest

With a new investment manager Optimizer Invest strengthens its presence and activity in the Nordic market. Optimizer Invest has made a name for itself in just a few years, having built up a broad portfolio of interesting startups. Investments have so far been made in some 20 companies, of which nearly half are based in […]

Arctic Marketing acquired by Catena Media

Arctic Marketing acquired by Catena Media – Optimizer Invest’s portfolio company Catena Media has signed an agreement to acquire the Finnish company, Arctic Marketing Ltd. The transaction involves a fixed purchase price and a variable earnout and can amount up to approximately SEK 10 million. Arctic Marketing is, just as Catena Media, a lead generation […]

Optimizer Invest Adds iGaming Platform iGC to Portfolio

Optimizer Invest and iGaming group NIO have signed a strategic partnership with the ambition to create a leading cloud services company for iGaming. Optimizer Invest will acquire 10 percent of the shares in NIO’s subsidiary iGamingCloud (iGC) for a consideration of EUR 1 million. The parties have a mutual right to convert the investment into […]

Catena Media Acquisition Creates One of the World’s Largest Affiliate Networks

Optimizer Invest’s portfolio company Catena Media makes acquisition and creates one of the world’s largest affiliate networks in the gaming industry With the acquisition of LJFK Ltd and its Dutch/Belgian facing affiliate network, Catena Media takes another step towards becoming the major player within the gaming affiliate industry. LJFK Ltd is an online media company […]

Easy Payment Gateway (EPG) next company for Optimizer Invest

Optimizer invests in Easy Payment Gateway (EPG), a rising star within online payment solutions. Optimizer makes another investment. The Gibraltar-based company Easy Payment Gateway (EPG) has now been added to the corporate portfolio. The company develops platforms for payment solutions online and customises software to adapt to different types of transactions. Behind EPG is CEO […]