PR & News

The latest from Optimizer

Jon Squires joins Skilling as Executive Chairman

Skilling appoints industry heavyweight Jon Squires as Executive Chairman We are excited to announce that Jon Squires has been appointed as Skilling’s Executive Chairman, to actively advise the company and propel the brand forward as it continues to scale up its operations and carry out its ambitious expansion strategy. Based in Cyprus and working closely […]

Skilling raises €10 million in latest fundraising round to fuel future growth

Optimizer Invest’s portfolio company Skilling announces its largest investment round to date, netting €10m in fresh capital and €15m in the past 18 months alone

Optimizer Invest invests heavily in American sports media and raises new capital

Optimizer Invest is a co-founder of The Game Day – a digital sports media company that monitors American sports through social media. The company, which has been active for a year, has expanded rapidly and now raises around SEK 40 million in new capital from American investors who, among other things, have a background from […]

Eyescanner Founders win Female Founders of the year

Following the success at Innovation Power, Stefanie Najafi and Jenny Johansson founders of Eyescanner technologies, took home the Female Founders Award for the year 2021. The event was organized for the fifth consecutive year. Six companies pitched in front of an investor jury who selected two finalists: Eyescanner Technologes and Eatable, with Stefanie and Jenny eventually taking […]

Eyescanner wins first prize in autumn round of Innovation Power

In this year’s second round of Innovation Power, Eyescanner Technologies is taking home the prize. Innovation Power is an initiative which provides an opportunity for prospective and existing entrepreneurs to get feedback, help to move forward and make their idea a reality or change their business.  Eyescanner was founded in 2019 by two female entrepreneurs, […]

Optimizer invests in Eyescanner

Eyescanner, which is developing an AI based software to detect if people are under the influence of drugs, will be Optimizer Invest’s next venture. After an intensive year when Optimizer Invest has started three companies as well as worked intensively with its existing fast-growing portfolio companies, the time is now right to invest in external […]

Pensionera owned IKC Funds wins prestigious price!

IKC Avkastningsfond vinner prestigefyllt pris för tredje året i rad När Refinitiv Lipper Fund Awards Nordics presenterar resultatet i 2021 års upplaga finns IKC Avkastningsfond återigen med på listan av vinnare. Det är tredje året i rad som den aktivt förvaltade företagsobligationsfonden tilldelas priserna ”Best Fund Over Past 3 Years, Bond SEK” och ”Best Fund […]

Optimizer Foundation Adds Another Portfolio Company in ImaliPay

Launched in 2020, ImaliPay partners with Gig platforms or marketplaces to extend financial services to their workers.

Optimizer Invest Successfully Exits Consector After Six Years

After more than six years as active investors, supporting with strategic and operational advice in Consector / Lånekoll, Optimizer will sell its shares to Max Matthiessen, a strategic acquirer that will take the company to the next level.

GIG Crowned Multi-Channel Supplier

Gaming Innovation Group was named multi-channel supplier of the year at this year’s SBC Awards ceremony which took place last night.

Speqta launches

Speqta has developed the next generation AI-based bidding for Google Shopping Ads, named Bidbrain™

Skilling Unveils World-Class Chess Legend Magnus Carlsen as Global Brand Ambassador

Optimizer Invest’s portfolio company Skilling, has announced global superstar Magnus Carlsen, reigning World Chess Champion and the top ranked player in the world, as their official global brand ambassador

SeQura Closes a Debt Facility of Up to 200 Million Euros

SeQura, the leading online payment platform in Spain, has reached an agreement with Chenavari, to have a debt facility of up to 50 Mio Euros in the first phase and with the possibility to scale it up to 200 Mio Euros

Playtomic acquires PrenotaUnCampo to consolidate the leadership in the racket sports market in Europe

PrenotaUnCampo is the #1 booking platform for sports venues in Italy with more than more than 1.000 bookable sport venues

Optimizer Announces New Online Media Incubator

Optimizer Invest want to support the new wave of founders/entrepreneurs with a platform to build the next market leader within lead generation. Over the last 10 years Optimizer Invest has been a driving force behind some of the most successful lead generation companies in Europe. As an early stage partner, we have built a platform […]

Optimizer Invest Successfully Exits Reve After 6 Years in the Portfolio

After six years as investors, board members and operational support in Reve, Optimizer along with all the other shareholders will sell its shares to Tipser, a strategic acquirer that will take the company to the next level

Playtomic Acquires Playven and Exceeds 1,000,000 Users

Spanish startup Playtomic, one of Europe’s largest apps for sports venue bookings, has taken another step in its internationalization strategy with the purchase of Playven

Optimizer Invest Backs Playtomic to Change the Way People Do Sports Booking

Playtomic is Spain’s biggest sports ecosystem with more than 50,000 active users, including clubs and players. The app is available in Google Play and Apple Store, and currently allows for reservations on 2,500 tennis and paddle tennis courts at 600 clubs. The goal of Playtomic is to socialize sports practice: through the app, players can […]

Optimizer Invest Launches Skilling – Aims to Revolutionize Trading Online

The new Forex and CFD platform is Optimizer Invest’s largest startup venture ever. Skilling is a completely new type of software and service that will make it easier for anyone who wants to trade in forex, crypto currency, indexes, stocks and commodities. The CEO of the company is Anders Berglund, former CEO of Google Sweden. […]

Optimizer Invest’s Large Scale Online Lottery Signs CEO

iGaming-experienced executive Grant Williams will take on the role as CEO as MegaLotto gets ready to launch later in the year. In January 2019, Optimizer Invest disclosed it had secured the premium domain, with the aim to create the world’s largest online lottery brand. Since then, Optimizer has been in the process of building […]

Optimizer Invest’s New Startup Aims to Become the Largest Player in Online Lottery

Optimizer Invest has secured the top-level domain The site will offer consumers to play on over 30 lotteries including the absolute largest in the world, no matter where they are located geographically. The goal is to build the world’s largest brand within online lottery games. Optimizer Invest is currently in the process of forming […]

Optimizer Invest Expands its Ownership in Consector

Consector directs new share issue and receives new capital from Optimizer Invest. Since 2014, Consector has established itself as the modern time loan negotiator. The service offer includes comparing loan terms and negotiating mortgage loans as well as private loans and car loans. The fintech company has successfully developed services both digitally, through the Lånekoll […]

Optimizer Invest becomes Largest Owner of Mytaste Group

Optimizer Invest becomes the largest owner of Mytaste Group and invests heavily in performance-based marketing. The deal is the starting point for creating a new platform for lead generation companies within new exciting verticals. Optimizer Invest has today signed an agreement for a directed issue of shares and warrants in the public company myTaste AB […]

Catena Media Capital Markets Day – Stockholm 20 Nov 2018

Save the date! Catena Media invites analysts, investors and media to the Capital Markets Day held on 20 November at Berns in Stockholm between 12.30 and 16.00. The invitation is also for lunch starting at 11.30 prior the event. The event will give an insight into the company´s performance, strategy and future. Please sign up […]

Catena Media Capital Markets Day – London 21 Nov 2018

Save the date! Catena Media invites analysts, investors and media to the Capital Markets Day held on 21 November at The May Fair Hotel, Stratton St, Mayfair, London W1J 8LT between 12.30 and 16.00. The invitation is also for lunch starting at 11.30 prior the event. The event will give an insight into the company´s […]

Trading Update

Trading Update The sale of shares in CTM has nothing to do with our view on the stock or the future for the company. On the contrary, the company has reached yet another stage where we feel comfortable to sell. We have always sold responsibly in the past (previously at 33 and 80 SEK) and […]

Petter Moldenius new CEO at Optimizer Invest

Petter Moldenius new CEO at Optimizer Invest Optimizer Invest has appointed Petter Moldenius as new CEO. He replaces Johan Kinnander, who has been the acting CEO since December 2017. Petter Moldenius (37 years) has an M.Sc. in Engineering Physics as well as many years of experience in leading positions in business development and M&A. Until […]

Optimizer Invest appoints Johan Kinnander as acting CEO

Johan Kinnander, today Investment Manager at Optimizer Invest, has been appointed acting CEO of the company. The reason is that CEO Carla Maree Vella has chosen to move on to her own startup project within the blockchain space. Johan Kinnander has extensive experience as an investor and business developer. Former positions include MD Nordic at […]

Musti Ja Mirri buys Animail, a second Swedish acquisition aimed at consolidating its pet supplies market position

Musti ja Mirri, a Helsinki, Finland-based pet food retailer, announced that it had acquired Animail, a Stockholm, Sweden-based company selling pet food online. The transaction, which has the financial details undisclosed, helps the Finnish retailer get to a 20% online market share in the pet food market, while, according to CEO David Rönnberg, the e-commerce penetration […]

Cryptocurrency is next for Optimizer Invest’s Investoo Group

Investoo Group grows in new segments with the acquisition of Leading financial trading affiliate firm Investoo Group announced today the acquisition of the German cryptocurrency portal The German site is a resource for crypto investors, providing purchase and price information, and allowing visitors to compare exchanges and platforms. The site will sit along-side […]

The Optimizer Tree

Optimizer has had a tree planted in Project Dassa, Burkina Faso thanks to Contribute water. Contribute Water is a charity water initiative. For every bottle you purchase, part of the revenue goes to their charity partner Pump Aid who specializes in water projects in Africa. Their Water is being sold at the same price range […]

Optimizer is coming to the Berlin Affiliate Conference

The Optimizer Invest team will be spending two exciting days at BAC between November 1-2, when the affiliate industry is gathering in Berlin for many productive exchanges. We want to make sure to meet as many great affiliates. We are looking to discuss future M&A, or simply how to prepare for such an exit in […]

Optimizer continues to back fashion and lifestyle app Reve

Optimizer continues to back fashion and lifestyle app Reve Optimizer Invest joins in on a new investment round for Reve – the largest and fastest growing marketplace for lifestyle shopping in the Nordics. In total, Reve receives 8 million SEK from several investors and well-known e-commerce specialists. Reve has since 2014 attracted over a quarter […]

Optimizer Invest targets financial lead generation with investment in Investoo

Through the investment in Investoo Group, Optimizer Invest moves into a new sector. The deal is the first within financial lead generation for the group, and more is to come. Investoo Group was founded about two years ago and includes the sites, and The company has quickly built up a profitable platform […]

Pensionera wins start-up competition is the winner of Optimizer Invest’s startup competition Fintech company was selected as winner at the final pitch held in Marbella on November 21st. Since September Optimizer Invest has been running a worldwide Startup Hunt to find their next portfolio company. The prize was an impressive investment of up to 15 Million SEK […]

Optimizer Invest will invest €1.5M next week

Today, Optimizer Invest announced its top 4 startup hunt finalists, that they will bring to their annual C-level event in Marbella, Spain next week. With much anticipation, meet Optimizer’s Top 4 Startup Hunt Finalists: Minatjänster / Fintech / Gothernburg, Sweden Loyyal Corporation / Fintech/ New York, NY Chargly Technologies / IoT/ Stockholm, Sweden Pensionera / Fintech/ Stockholm, Sweden […]

Start-up hunt Top 10 Announced

Optimizer Invest announces it’s Top10 finalist in their worldwide start-up hunt. Optimizer Invest officially closed their start-up hunt on the 30th of October 2016. With over 90 applicants, the Optimizer Invest team have been hard at work reviewing all application to find their their next investment. ”We are overwhelmed with the volume of applications and […]

Optimizer Invest increases investment in Tinitell

Tinitell, the Swedish company who makes wearable mobile phones for kids, is ready to do its first big product launch in Europe. Optimizer continues to show support while entering the final week of the Start-Up Hunt competition. Swedish-American Mats Horn founded Tinitell in 2012 with the aim of making it easier for parents and children […]

Optimizer Invest attends EiG Berlin

CEO Carla Maree Vella joins the EiG event as a panel judge, whilst on the lookout for the next start-up to join Optimizer’s portfolio. EiG, short for Excellence in igaming, is one of Europe’s largest events that gathers gaming operators, sites, suppliers, start-ups, investors and experts. The event is known for pinpointing the level of […]

Optimizer Invest inaugurates new head office hub in Malta

The new open space office will work as a centre of innovation, optimised to take the portfolio companies to the next level. Marking the four year anniversary of Optimizer Invest, a new and improved office space in St Julians, Malta, was inaugurated on Tuesday September 20th. In presence of over hundred of colleagues from the […]

Carla Maree Vella to announce Accelerate at Techfest

Optimizer presents Techfest with Accelerate This week Optimizer Invest’s CEO, Carla Maree Vella was on stage at Techfest to announce Accelerate with Optimizer invest. It was announced that we are launching a Startup hunt for the next tech unicorn to join our portfolio and that we are ready to invest up to 1.5M euro. There were a couple […]

Optimizer Invest will invest €1.5 million to find the next big start-up success

Optimizer Invest will invest €1.5 million to find the next big start-up success Optimizer Invest today launched a Dragon’s Den like hunt, where they will search for the next big startup success to join their portfolio and invest €1.5 Million. The official start of the competition is September 5th 2016 and is a natural step in […]

Optimizer is increasing its investment in the fashion portal FRONTMEN

Optimizer Invest makes another investment in style expert Oscar Arrsjö’s fashion site – Oscar Arrsjö is one of Sweden’s leading fashion and style professionals who appears frequently in the media. In 2008 he took his expertise online when he opened with specially selected brands and products for style-conscious men. The concept was an […]

Optimizer Expands Interest in Sequra

Optimizer Invest continues to invest in Sequra, a leading company in Spain specialized in payment solutions for e-commerce. Sequra S.L. was founded in 2014 by, among others, the Swedish entrepreneur David Bäckström. The vision was to simplify processes for Spanish merchants and consumers by building a technical solution that allowed payments by invoice, a service […]

Optimizer Invest Sells Betit Group

Optimizer Invest sells Betit Group and the holdings in iGaming Cloud to Gaming Innovation Group Inc. The deal is in total worth approximately 75 million euros. Optimizer Invest makes its second major exit this year with the sales of Betit Group, for approximately 55 million euros, and the holdings in iGaming Cloud, for approximately 20 […]

Optimizer Invest increases investment in Reve

The Swedish app for lifestyle shopping has quickly grown to become one of the most popular meeting places for young Swedish women. Reve now enters the next phase of its growth plan, supported by an additional capital injection made by Optimizer Invest, Almi Invest and Wellstreet. Shopping app Reve was launched in 2014 and has […]

Optimizer Invest appoints CEO Carla Maree Vella

Digital expert and former Managing Director of, Carla Maree Vella, joins Optimizer Invest. After several years of successful expansion, Optimizer Invest has decided to appoint a Group CEO. As a result of an extensive recruitment process, Carla Maree Vella has been chosen for the position. Australia born and Malta raised, Carla (32), has wide […]

Top Manager from Google, Anders Berglund, joins Optimizer Invest

Optimizer Invest continues to draft high profile professionals. Next to join the team is Anders Berglund, former country manager of Google Sweden. Anders Berglund (40) has during the past two years been head of Google Sweden. Before that, he held various senior positions within the Schibsted Group. From 1 March he takes on a leading […]

Johan Kinnander new investment manager at Optimizer Invest

With a new investment manager Optimizer Invest strengthens its presence and activity in the Nordic market. Optimizer Invest has made a name for itself in just a few years, having built up a broad portfolio of interesting startups. Investments have so far been made in some 20 companies, of which nearly half are based in […]

Arctic Marketing acquired by Catena Media

Arctic Marketing acquired by Catena Media – Optimizer Invest’s portfolio company Catena Media has signed an agreement to acquire the Finnish company, Arctic Marketing Ltd. The transaction involves a fixed purchase price and a variable earnout and can amount up to approximately SEK 10 million. Arctic Marketing is, just as Catena Media, a lead generation […]

Optimizer Invest Adds iGaming Platform iGC to Portfolio

Optimizer Invest and iGaming group NIO have signed a strategic partnership with the ambition to create a leading cloud services company for iGaming. Optimizer Invest will acquire 10 percent of the shares in NIO’s subsidiary iGamingCloud (iGC) for a consideration of EUR 1 million. The parties have a mutual right to convert the investment into […]

Catena Media Acquisition Creates One of the World’s Largest Affiliate Networks

Optimizer Invest’s portfolio company Catena Media makes acquisition and creates one of the world’s largest affiliate networks in the gaming industry With the acquisition of LJFK Ltd and its Dutch/Belgian facing affiliate network, Catena Media takes another step towards becoming the major player within the gaming affiliate industry. LJFK Ltd is an online media company […]

Easy Payment Gateway (EPG) next company for Optimizer Invest

Optimizer invests in Easy Payment Gateway (EPG), a rising star within online payment solutions. Optimizer makes another investment. The Gibraltar-based company Easy Payment Gateway (EPG) has now been added to the corporate portfolio. The company develops platforms for payment solutions online and customises software to adapt to different types of transactions. Behind EPG is CEO […]