PR & News

New in the world of Optimizer

Digital expert and former Managing Director of Betsson.com, Carla Maree Vella, joins Optimizer Invest.

After several years of successful expansion, Optimizer Invest has decided to appoint a Group CEO. As a result of an extensive recruitment process, Carla Maree Vella has been chosen for the position.

Australia born and Malta raised, Carla (32), has wide experience in digital communication and online gaming. Previously, she held several leadership positions at Betsson.com, including Managing Director and Head of Marketing Operations. Before that, she built her career by leveraging her skills in user experience and affiliate marketing within B2C as well as B2B. Apart from that, she has entrepreneurial experience and has successfully developed several online companies in the igaming, fitness and lead generation industries.

”We are delighted to announce that Carla Maree Vella will join our team”, says Henrik Persson Ekdahl, partner at Optimizer Invest. “Her vast experience in our field of business, together with her personality of being extremely driven with a modern approach, fits us perfectly. By appointing her as CEO/COO of Optimizer Invest we are adding a force which will enable us to increase our success rate even further, and expand our portfolio of companies and projects.”

“I am honoured to be a part of Optimizer Invest as it is one of the most interesting players in the field of digital tech and consumer oriented online companies”, says Carla Maree Vella. “I believe my experiences and capabilities will serve as a complement to a very talented group of people. I look forward to continue building the team and contributing in taking Optimizer to the next level.”

Carla Maree Vella will assume her new position on May 30th 2016. She will be based at Optimizer Invest’s headquarters at Sliema, Malta.

For more information, please contact:

Henrik Persson Ekdahl, partner, Optimizer Invest

henrik@optimizerinvest.com