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Optimizer Invest targets financial lead generation with investment in Investoo

Through the investment in Investoo Group, Optimizer Invest moves into a new sector. The deal is the first within financial lead generation for the group, and more is to come.

Investoo Group was founded about two years ago and includes the sites, and The company has quickly built up a profitable platform in lead generation services, which mainly targets foreign exchange and options trading. The business idea is to drive traffic to various trading specialists who will guide in how to invest. The business model is subscription-based, and Investoo Group has about 50,000 subscribers. The company is headquartered in London with around 10 employees, and predicts a strong growth over the next few years.

2 million USD is now invested in Investoo Group.

Carla Maree Vella, CEO of Optimizer Invest, comments:

“This investment is a natural next step for us. Optimizer has extensive experience in lead generation that we now want to implement in more areas. Foreign exchange and options trading are segments where a lot is till undone. Investoo has built a business with great content and ease of use that we will develop further”.

More initiatives will follow. Investoo Group will continue to grow through acquisitions and through new sites. The goal is to become one of the largest players in the market for lead generation in the sector of financial trading.

Investoo Group CEO and founder Adam Grunwerg, comments:

“With Optimizer Invest as a new partner, we get the skills and resources to take Investoo to the next level. We have a lot of projects that are in the launch phase – such as better social trading products and seamless integration with brokers”.

“We will create entities that drive traffic to the financial industry like few others. We are now starting an extensive recruitment process to find the right group of people to join us when building our new platform”, concludes Carla Maree Vella.

For more information, please contact:

Carla Maree Vella, CEO, Optimizer Invest