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Optimizer Invest’s Large Scale Online Lottery Signs CEO

iGaming-experienced executive Grant Williams will take on the role as CEO as MegaLotto gets ready to launch later in the year.

In January 2019, Optimizer Invest disclosed it had secured the premium domain Megalotto.com, with the aim to create the world’s largest online lottery brand.

Since then, Optimizer has been in the process of building a new organization in Malta. As of 1 April, Grant Williams will be the head of this organization as he takes on the role as CEO of MegaLotto.

Grant Williams has vast digital experience across a wide variety of industries, both at corporate and start up level, including the online gambling sector. Until recently, he was the Online Managing Director of William Hill, one of UK’s largest iGaming companies. Williams holds an MBA from Imperial College Business School in London, UK.

Petter Moldenius, CEO of Optimizer Invest, comments:

“We are pleased to welcome Grant Williams to our exciting new project and company – MegaLotto. We want to create a world-class interactive user experience for consumers online, and Grant is the perfect candidate to make that happen. He is known in our industry for his excellent achievements. With Grant onboard, we can continue to create something unique and innovative in the market.”

Grant Williams, coming CEO of MegaLotto, comments:

“I am hugely excited to be joining MegaLotto and to get the chance to work with the Optimizer Invest and Gaming Innovation Group teams. There is a huge amount of growth and innovation to come in the online lottery space, with our goal to build the world’s largest brand within online lottery games.

In a fast-paced marketplace, we are not here to deliver yet another product and set of propositions, but to explore new ways to disrupt and develop the end-to-end lottery experience, from the build-up to the draw, all the way through to the results.”

Megalotto.com is expected to go live in the second half of 2019.

For more information, please contact:

Petter Moldenius, CEO Optimizer Invest Ltd

E-mail: petter@optimizerinvest.com

Phone: +356 99352694

Website: optimizerinvest.com

Grant Williams, coming CEO of MegaLotto

E-mail: grant@megalotto.com

Phone: +447931279046

About Optimizer Invest

Optimizer Invest is a fully founder funded venture capital company based in Malta, founded by Norwegian Andre Lavold and Swedes Henrik Persson Ekdahl and Mikael Riese Harstad. The company helps early stage businesses and entrepreneurs to develop and to reach their full potential with profitable growth. The founders and the Optimizer team have a successful background in iGaming, ecommerce and digital lead generation. They primarily invest in consumer-oriented and online businesses. Since the start in 2012, Optimizer Invest has invested in twenty something companies. Optimizer Invest has also launched a foundation aimed at impact investing. optimizerinvest.com

Optimizer Invest has part-ownership in the following companies:

CATENA MEDIA, CONSECTOR, EASY PAYMENT GATEWAY, GAMING INNOVATION GROUP, INVESTOO GROUP, MEGALOTTO.COM, MYTASTE GROUP, PENSIONERA.SE, READLY, REVE, SEQURA