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Arctic Marketing acquired by Catena Media

Arctic Marketing acquired by Catena Media – Optimizer Invest’s portfolio company Catena Media has signed an agreement to acquire the Finnish company, Arctic Marketing Ltd. The transaction involves a fixed purchase price and a variable earnout and can amount up to approximately SEK 10 million.

Arctic Marketing is, just as Catena Media, a lead generation company that generates traffic to the leading iGaming sites. Arctic Marketing is primarily active in the Finnish market and owns popular domain names such as eurocasinosuomi.com and eurocasinot.net, as well as a dozen other desirable domains. The company is based in Malta.

The purchase of Arctic Media is the third acquisition this year for Catena Media.

Henrik Persson, partner in Optimizer Invest, comments:

“The purchase of the Arctic Media is strategically important for Catena Media, which now will be able to get a strong foothold in the Finnish market. The acquisition is also in line with a distinct growth strategy. The objective of this expansion plan is to make Catena Media a clear leader in its field.”

For more information, please contact:

Henrik Persson, partner, Optimizer Invest

henrik@optimizerinvest.com

Robert Andersson, CEO, Catena Media

robert@catenamedia.com