Optimizer invested in Reve in 2014, at the time a small, but promising, smart shopping app working to bring transparency and convenience in online shopping. Led by founder Josep Nolla and supported by Optimizer the product has pivoted over these six years to a B2B platform shortening the sales funnel for brands and retailers.
Reve’s unique platform allows brands and retailers to sell anywhere by placing their inventory and enabling transactions directly in third-party channels e.g. Instagram marketplace, in-store apps and the Google assistant.
Optimizer has actively been supporting the company and its founder to grow and reach profitability. Reve is now ready to take the next step with this strategic acquirer that will help further develop the company and product in a new domain full of synergies.
Josep Nolla, co-founder of Reve comments on the deal:
“Reve has been a fantastic journey during these years. We started with a consumer-facing online marketplace but has since then shifted to a B2B model based on our unique technology. The combination of our model and technology with Tipser’s solid network of partners will allow us to grow much faster in the future. Merchants can finally sell their products wherever the consumer interest arise in a friction-free way and without integrations. We are really excited about this mutual opportunity together with Tipser’s team.”
Petter Moldenius, CEO Optimizer Invest:
“The six years of Reve being a portfolio company has been exciting, we have been working closely with Josep and Reve both operationally and on a board level. We have seen the team and product improve and develop, always working towards a better shopping experience. Today they have a tech platform that allow brands and retailers to be present and convert sales at the point of interest. Tipser will give Reve the opportunity to accelerate growth and reach the next level.”
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About Optimizer Invest
Optimizer Invest is a fully founder funded venture capital company based in Malta, established by Norwegian Andre Lavold and Swedes Henrik Persson Ekdahl and Mikael Riese Harstad. The company helps early stage businesses and entrepreneurs to develop and to reach their full potential with profitable growth. The founders and the Optimizer team have a successful background in iGaming, ecommerce and digital lead generation. They primarily invest in consumer-oriented and online businesses. Since the start in 2012, Optimizer Invest has invested in twenty something companies. Optimizer Invest has also launched a foundation aimed at impact investing. optimizerinvest.com
Optimizer Invest has part-ownership in the following companies:
CATENA MEDIA, CONSECTOR, EASY PAYMENT GATEWAY, GAMING INNOVATION GROUP, INVESTOO GROUP, MEGALOTTO.COM, SPEQTA, PENSIONERA.SE, READLY, REVE, SEQURA, SKILLING