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Optimizer continues to back fashion and lifestyle app Reve

Optimizer continues to back fashion and lifestyle app Reve

Optimizer Invest joins in on a new investment round for Reve – the largest and fastest growing marketplace for lifestyle shopping in the Nordics. In total, Reve receives 8 million SEK from several investors and well-known e-commerce specialists.

Reve has since 2014 attracted over a quarter million users by creating a revolutionary marketplace for fashion and lifestyle shopping. The venture is now ready to further change the way fashion is traded online. Through its unique technology, Reve enables users to purchase millions of products directly in the app or from the website, without passed on the user to other platforms – thus creating a “one stop shop”.

A number of investors and well-known e-commerce profiles have now become aware of Reve’s potential and joins in as new investors. Among them are, besides existing owners Optimizer Invest, Almi Invest and Wellstreet, also Jens Lapidus, Paul Fischbein, Daniel Pilotti, Erik Lindgren, Martin Randel and Patrik Hamilton. The new investment will enable further efforts to expand the technology platform.

Johan Kinnander, investment manager, Optimizer Invest, comments:

  • We are convinced that Reve is ready to take a clear market position regarding commerce online. As the venture takes on a leading role when it comes to combining a social community with e-commerce in a very efficient way, we see a great potential for the future.

Josep Nolla, founder and CEO, Reve, comments:

  • It’s fantastic that so many famous investors and e-commerce specialists want to be a part of Reve’s journey. We have reached a great market share in the Nordics and are now ready to take the next step in developing an even bigger marketplace that attracts more users. Going forward, we aim to take a much larger share of the fashion and lifestyle commerce online.

New investors in Reve:

Paul Fischbein: former President of Qliro Group, investor in Budbee and Instabox

Jens Lapidus: lawyer, fashion icon and author of “Fast Cash”

Daniel Pilotti: entrepreneur, founder of Ryska Posten &, holdings in Airinum, Klarna and Sellpy, chairman of the board in Budbee

Erik Lindgren: co-founder of Apotea, entrepreneur and professional chairman advisor at EQT

Martin Randel: co-founder and chairman of the board of Vitamin Well, CEO Unifaun

Patrik Hamilton: business angel and e-commerce specialist

For more information, please contact:

Johan Kinnander, investment manager, Optimizer Invest, +46 70-787 20 00

Josep Nolla, founder and CEO, Reve,, +46 72-155 82 52

About Reve

Reve is the largest and fastest growing marketplace for lifestyle shopping. Reve revolutionizes shopping online by directly converting inspiration to a purchase in the app or on the website. The app indexes, categorizes and organizes over 5 million products from over 180 brands and e-commerce shops, for example, Gina Tricot, Bik Bok, Nelly, River Island and Forever21. The company was founded by Josep Nolla, who has a background from Google and the Kinnevik sphere.

Optimizer Invest has part-ownership in the following companies: