We are Optimizer Invest

Background

Optimizer Invest was founded in Malta late 2012 by the Swedes Henrik Persson and Mikael Riese Harstad, and Norwegian André Lavold. Since then, the company and its team, all with extensive experience in entrepreneurship and building business online, has been widely recognised as a leading investment company specialising in helping entrepreneurs and early stage companies to reach their full potential. 

Both the advising partners and the company’s staff have a background which tells an interesting story on great achievements within the online gambling industry. Bestpoker.com and Betsafe.com stand out as successful examples of start-ups later stock listed or sold with substantial return on investments. 

The three advising partners and Optimizer Invest’s team of specialists have vast skills in how to create successful business online. Optimizer Invest therefore primarily invests in online and consumer driven businesses.
The current portfolio shows a range of ten or so companies, where the majority are Internet based. With strong partners such as Crunchmill Advisors, SEB, Nordic Partners and RSM Malta, several investment opportunities still lie ahead.

Portfolio strategy

Optimizer Invest’s portfolio holds a wide range of companies. The majority are online businesses targeting consumers directly. Currently, company products represent fashion, online books and magazines, financial products, healthy treats, pet food, online gambling, mobile technology and affiliate marketing, among others. Company origins are mainly Scandinavian but also international, covering markets on a global basis. 

Our expertise lies within creating value in the online consumer industry. We seek out investment opportunities in start-up stages with strong business cases, which will thrive with the right methods and tools provided by us. 

Are you a driven entrepreneur with a business case that you think would fit into our portfolio? Upload your prospect here and let us see your potential.

Our Partners

Our STaff

Carla Maree Vella

Carla Maree Vella

CEO

+356 99843618 carla@optimizerinvest.com

NEVILLE PULLICINO

NEVILLE PULLICINO

CFO

+356 99325325 neville@optimizerinvest.com

CHRISTOFFER HARTMANN

CHRISTOFFER HARTMANN

Legal Counsel

+356 99983244, christoffer@optimizerinvest.com

KAREN ZAMMIT

KAREN ZAMMIT

HR

+34 673666702 karen@optimizerinvest.com

JOHAN KINNANDER

JOHAN KINNANDER

Investment Manager

+46 707872000 Johan@optimizerinvest.com

Dario Bezzina

Dario Bezzina

Accountant

+356 99843618 dario@optimizerinvest.com

 

 

Advising Partners

HENRIK PERSSON EKDAHL

HENRIK PERSSON EKDAHL

Partner & Co-Founder

+46 706914343 henrik@optimizerinvest.com

ANDRE LAVOLD

ANDRE LAVOLD

Partner & Co-Founder

+47 95903826 andre@optimizerinvest.com

MIKAEL RIESE HARSTAD

MIKAEL RIESE HARSTAD

Partner & Co-Founder

+34 661464976 mikael@optimizerinvest.com

Come and Work with Us

Contact Info

Service Office

  • THE FIRS, LEVEL 6
    GEORGE BORG OLIVIER STREET
    SLIEMA SLM1801
    MALTA