18 April 2017

Optimizer’s Investoo Group acquires broker comparison site 100ForexBrokers.com

Investoo Group, one of the world’s biggest FX affiliates, has announced the purchase of 100ForexBrokers.com. It is the Group’s largest acquisition to date.

At the end of 2016 Optimizer Invest became a major shareholder in Investoo Group, a leading group in the field of lead generation services in currency and options trading based in London and Malta. The company’s goal is to become the largest player in its sector.

Now it is announced that Investoo Group makes its largest acquisition to date with the purchase of 100ForexBrokers.com. Launched in 2012, is one of the world’s biggest Forex broker comparison sites with 60,000+ unique visitors per month and 100s of real user reviews.

Henrik Persson Ekdahl, partner of Optimizer Invest, adds: “Optimizer Invest acquired a significant stake in Investoo Group last year with the intention of backing the company’s aggressive growth agenda. The acquisition of 100ForexBrokers.com marks another big and important step towards becoming the largest player in the FX, CFD and options affiliate industry, and I congratulate the team that closed this deal.”

Adam Grunwerg, CEO of Investoo Group, comments: “This acquisition generates a huge boost to our company revenues and user base. 100ForexBrokers.com is already one of the world’s biggest Forex broker comparison websites. We aim to capitalize on the 100ForexBrokers.com acquisition by improving its existing commercial arrangements, adding new languages and launching a new mobile responsive version of the website.

The acquisition also extends our existing reach into the Forex trading industry alongside our educational platform Investoo.com and Forex signals service SnipetheTrade.com.”

The group has also confirmed to have acquired the leading Forex and Binary Options education training service and YouTube channel TradingAxis.com early this March.

Adam Grunwerg continues to stress how acquisitions are a central part of the group growth strategy: “We are actively looking for partnerships with players in the industry which can add value to our portfolio of websites. A key part of our growth strategy is a building a comprehensive online trading educational package and acquisitions allow us to do that at a much faster pace.”


For more information, please contact:


Carla Maree Vella, CEO, Optimizer Invest



About Investoo Group

Investoo Group is a newly funded financial venture that aims to become one of the biggest lead generation companies in the Forex and retail investment industry. It is based in London and has grown from 3 to 15 employees in its first 4 months of activity. The group is backed by online technologies leaders Kinetic Investments and Optimizer Invest. investoogroup.com


About Optimizer Invest

Optimizer Invest is a fully founder funded venture capital company based in Malta, founded by Norwegian Andre Lavold and Swedes Henrik Persson Ekdahl and Mikael Reise Harstad. The company helps early stage businesses and entrepreneurs to develop and to reach their full potential with profitable growth. The founders and the Optimizer team have a successful background in iGaming, ecommerce and digital lead generation. They primarily invest in consumer-oriented and online businesses. Since the start in 2012, Optimizer Invest has invested in twenty something companies. The investment phase is still at an intense stage. optimizerinvest.com


Optimizer Invest has part-ownership in the following companies: