PR & News

New in the world of Optimizer

Optimizer Invest appoints Johan Kinnander as acting CEO
December 13, 2017

Johan Kinnander, today Investment Manager at Optimizer Invest, has been appointed acting CEO of the company. The reason is that CEO Carla Maree Vella has chosen to move on to her own startup project within the blockchain space.   Johan Kinnander has extensive experience as an investor and business developer. Former positions include MD Nordic […]

Musti Ja Mirri buys Animail, a second Swedish acquisition aimed at consolidating its pet supplies market position
December 5, 2017

Musti ja Mirri, a Helsinki, Finland-based pet food retailer, announced that it had acquired Animail, a Stockholm, Sweden-based company selling pet food online. The transaction, which has the financial details undisclosed, helps the Finnish retailer get to a 20% online market share in the pet food market, while, according to CEO David Rönnberg, the e-commerce penetration […]

Cryptocurrency is next for Optimizer Invest’s Investoo Group
November 8, 2017

Investoo Group grows in new segments with the acquisition of Bitcoinmag.de. Leading financial trading affiliate firm Investoo Group announced today the acquisition of the German cryptocurrency portal Bitcoinmag.de. The German site is a resource for crypto investors, providing purchase and price information, and allowing visitors to compare exchanges and platforms. The site will sit along-side […]

Optimizer continues to back fashion and lifestyle app Reve
April 7, 2017

Optimizer continues to back fashion and lifestyle app Reve Optimizer Invest joins in on a new investment round for Reve – the largest and fastest growing marketplace for lifestyle shopping in the Nordics. In total, Reve receives 8 million SEK from several investors and well-known e-commerce specialists. Reve has since 2014 attracted over a quarter […]

Optimizer Invest targets financial lead generation with investment in Investoo
December 12, 2016

Through the investment in Investoo Group, Optimizer Invest moves into a new sector. The deal is the first within financial lead generation for the group, and more is to come. Investoo Group was founded about two years ago and includes the sites investoo.com, snipethetrade.com and signals365.com. The company has quickly built up a profitable platform […]


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