PR & News

New in the world of Optimizer

Optimizer is coming to the Berlin Affiliate Conference
October 16, 2017

The Optimizer Invest team will be spending two exciting days at BAC between November 1-2, when the affiliate industry is gathering in Berlin for many productive exchanges. We want to make sure to meet as many great affiliates. We are looking to discuss future M&A, or simply how to prepare for such an exit in […]

Optimizer Invest attends EiG Berlin
October 18, 2016

CEO Carla Maree Vella joins the EiG event as a panel judge, whilst on the lookout for the next start-up to join Optimizer’s portfolio. EiG, short for Excellence in igaming, is one of Europe’s largest events that gathers gaming operators, sites, suppliers, start-ups, investors and experts. The event is known for pinpointing the level of […]

Optimizer Invest Sells Betit Group
July 3, 2016

Optimizer Invest sells Betit Group and the holdings in iGaming Cloud to Gaming Innovation Group Inc. The deal is in total worth approximately 75 million euros. Optimizer Invest makes its second major exit this year with the sales of Betit Group, for approximately 55 million euros, and the holdings in iGaming Cloud, for approximately 20 […]

Arctic Marketing acquired by Catena Media
July 23, 2015

Optimizer Invest’s portfolio company Catena Media has signed an agreement to acquire the Finnish company, Arctic Marketing Ltd. The transaction involves a fixed purchase price and a variable earnout and can amount up to approximately SEK 10 million. Arctic Marketing is, just as Catena Media, a lead generation company that generates traffic to the leading […]

May 20, 2015

Optimizer Invest and iGaming group NIO have signed a strategic partnership with the ambition to create a leading cloud services company for iGaming. Optimizer Invest will acquire 10 percent of the shares in NIO’s subsidiary iGamingCloud (iGC) for a consideration of EUR 1 million. The parties have a mutual right to convert the investment into […]


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