25 April 2017

Optimizer’s Investoo Group acquires leading financial news portal Invezz.com

Investoo Group, one of the world’s biggest FX trading affiliates, makes its second acquisition in one week by acquiring Invezz.com. The deal will extend the Group’s reach into the financial trading industry, and prepare for further acquisitions in the Nordic region. 

Founded in 2012, Invezz is a leading financial news site and peer review marketplace for CFDs, forex, shares and more. The site has more than 200,000 unique visitors per month.

The news comes only one week after Investoo Group’s purchase of 100ForexBrokers.com.

Carla Maree Vella, CEO of Optimizer Invest, comments: “The acquisitions show that we are really pushing full force on growing this company. To add a quality content news site to the Group’s offer is in line what we have set out to create – the largest player in lead generation within the financial trading industry. In order to do that, we have a clearly defined acquisition strategy. Next steps include growing the business in the Nordic region.”

Adam Grunwerg, CEO of Investoo Group, adds: “We are very pleased with the strategic acquisition of Invezz.com. The site fits perfectly into our acquisition strategy of targeting high growth websites with high visitor numbers and strong profit margins. It allows us to compete with the big players in the finance industry, while diversifying our product offering into shares, ISAs and other forms of investment services. It also extends our reach into the Forex industry alongside our existing products SnipetheTrade.com and educational platform Investoo.com.”

The Group’s aim is to become one of the biggest retail trading affiliates in the world through product development, marketing and acquisitions.

For more information, please contact:

Carla Maree Vella, CEO, Optimizer Invest

About Investoo Group

Investoo Group is a newly funded financial venture that aims to become one of the biggest lead generation companies in the Forex and retail investment industry. It is based in London and has grown from 3 to 15 employees in its first 4 months of activity. The Group is backed by online technologies leaders Kinetic Investments and Optimizer Invest. investoogroup.com

About Optimizer Invest

Optimizer Invest is a fully founder funded venture capital company based in Malta, founded by Norwegian Andre Lavold and Swedes Henrik Persson Ekdahl and Mikael Reise Harstad. The company helps early stage businesses and entrepreneurs to develop and to reach their full potential with profitable growth. The founders and the Optimizer team have a successful background in iGaming, ecommerce and digital lead generation. They primarily invest in consumer-oriented and online businesses. Since the start in 2012, Optimizer Invest has invested in twenty something companies. The investment phase is still at an intense stage. optimizerinvest.com

Optimizer Invest has part-ownership in the following companies: