12 December 2016

Optimizer Invest targets financial lead generation

Through the investment in Investoo Group, Optimizer Invest moves into a new sector. The deal is the first within financial lead generation for the group, and more is to come.

Investoo Group was founded about two years ago and includes the sites investoo.com, snipethetrade.com and signals365.com. The company has quickly built up a profitable platform in lead generation services, which mainly targets foreign exchange and options trading. The business idea is to drive traffic to various trading specialists who will guide in how to invest. The business model is subscription-based, and Investoo Group has about 50,000 subscribers. The company is headquartered in London with around 10 employees, and predicts a strong growth over the next few years.

2 million USD is now invested in Investoo Group.

Carla Maree Vella, CEO of Optimizer Invest, comments:

“This investment is a natural next step for us. Optimizer has extensive experience in lead generation that we now want to implement in more areas. Foreign exchange and options trading are segments where a lot is till undone. Investoo has built a business with great content and ease of use that we will develop further”.

More initiatives will follow. Investoo Group will continue to grow through acquisitions and through new sites. The goal is to become one of the largest players in the market for lead generation in the sector of financial trading.

Investoo Group CEO and founder Adam Grunwerg, comments:

“With Optimizer Invest as a new partner, we get the skills and resources to take Investoo to the next level. We have a lot of projects that are in the launch phase – such as better social trading products and seamless integration with brokers”.

“We will create entities that drive traffic to the financial industry like few others. We are now starting an extensive recruitment process to find the right group of people to join us when building our new platform”, concludes Carla Maree Vella.

For more information, please contact:

Carla Maree Vella, CEO, Optimizer Invest

investments@optimizerinvest.com

For more information about Investoo Group, please visit investoogroup.com

About Optimizer Invest

Optimizer Invest is a fully founder funded venture capital company based in Malta, founded by Norwegian Andre Lavold and Swedes Henrik Persson Ekdahl and Mikael Reise Harstad. The company helps early stage businesses and entrepreneurs to develop and to reach their full potential with profitable growth. The founders and the Optimizer team have a successful background in iGaming, ecommerce and digital lead generation. They primarily invest in consumer-oriented and online businesses. Since the start in 2012, Optimizer Invest has invested in twenty something companies. The investment phase is still at an intense stage. optimizerinvest.com

Optimizer Invest has part-ownership in the following companies: 

ANIMAIL/ZOOZOO.COM, CATENA MEDIA, CONSECTOR, CROWNSTUDENT.COMEASY PAYMENT GATEWAY, FRONTMEN, FAST PROMOTION, GAMING INNOVATION GROUP, HERO GAMING, INVESTOO.COM, OKOBAY, PENSIONERA.SE, POLAR TECH CAPITAL, READLY, REVE, SEQURA, TINITELL